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Popular pages
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How to Use Cognitive Load Theory in Marketing
Cognitive Load refers to the amount of working memory used in a task. It can be used in marketing to ensure the consumer understands and retains your message.
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How Brands Build Trust Fast, Using Psychology
When consumers are discovering a new product, it's essential to build trust and credibility immediately. Learn tactics and science behind how brands do it.
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The Marketer's Guide to the Brain
Have you ever wondered how ads, images, and sounds affect your brain? We break down the latest neuroscience research to give you the brain's marketing map.
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What is Behavioral Economics? (and how to use it in marketing)
Behavioral Economics begins to explain how humans make irrational decisions. We give an overview and some ways to apply this science to marketing.
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What are the Big 5 Personality Traits?
Psychologists define personality as the collection of characteristics that describe the stable way someone acts or thinks. We dive into the pillars of personality.
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Communication Preferences and Personality
It’s possible to determine a person’s personality through their communication style and learn how those people would like to be communicated with.