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#018- Digital Health Marketing: How to Work with a Marketing Agency | mHealth Marketer
Technology-enabled collaboration borrows from examples of collaboration in nature. The structure and hierarchy of the beehive results in honey. Ants working together as a colony delivers food. Tech...
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A Look Inside an mHealth Blog Post | mHealth Marketer
You know how to write the perfect mHealth blog post... Now let's take a deeper look inside what makes up an effective mHealth blog post. In addition to appealing to the reader and moving the reader...
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Internet Trends for mHealth Marketers | mHealth Marketer
If you're over 40 years old, you probably remember the iconic E.F. Hutton ads: "When E.F.Hutton talks, people listen." Today, when it comes to trends in technology, people listen to Kliener Perkins...
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Health IT: How to Fix Your Market Mismatch | mHealth Marketer
Imagine after months of hard work, you finally discover your health IT story. You've got your marketing message nailed. It positions you perfectly. Your story is interesting, compelling, and motiva...
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How to Write the Perfect mHealth Blog Post | mHealth Marketer
Does the "Perfect" mHealth blog post exist? And if it did exist, what would it do for the mHealth marketer? Well, first of all it would grab the reader's attention. Next, it would pull the reader i...
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How to Create Content for mHealth Marketing | mHealth Marketer
Creating content for your mHealth marketing can seem like a huge challenge. It's not your business or focus. Yet, creating business that educates, engages, and entertains really IS your business. R...