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Popular pages
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Market Responsiveness Index | MarketCulture Blog - Using a Customer Culture for Competitive
Posts about Market Responsiveness Index written by Dr Chris L. Brown and Dr Linden Brown
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Why do companies fail to be customer centric? | MarketCulture Blog - Using a Customer Culture for
I recently had the opportunity to deliver a keynote address at a large conference in San Diego. At the start of my talk one of the questions I like to ask the audience is: "How many of you recently ha...
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7 ways a lack of customer centric culture destroys business growth | MarketCulture Blog - Using a
Being a business that is focused on real value for customers is often talked about by CEOs but in our experience only sincerely acted upon by a few. Its not enough to just believe in an idea, one must...
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Customer Centric Culture | MarketCulture Blog - Using a Customer Culture for Competitive Advantage
Posts about Customer Centric Culture written by Dr Chris L. Brown and Dr Linden Brown
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Why should a monopoly be customer-centric? | MarketCulture Blog - Using a Customer Culture for
If you operate a monopoly you can dictate what customers get, when they get it and what price they will pay. Legislated monopolies like water and power utilities, letter mail services and cable compan...
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Customer Metrics: Measure what matters most to customers | MarketCulture Blog - Using a Customer
As business leaders we tend to pay a lot of attention to the metrics important to the business, that is, revenue, cash flow, profitability, growth and so on... but the real drivers of these business o...