BA Theories (Business Administration & Management) - Theories in Strat...

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• Agency Theory & Agency Problem Explained - BA Theories (Business Administration & Management)

  Agency Theory is the framework that explains the relationship between business principal and their agents. and Agency Problem is a specific issue that can arise within that framework. What is the Agen...

• Keller’s Brand equity Model (CBBE Model) - BA Theories (Business Administration & Management)

  One of the main objectives of the branding team of a company is to increase the brand equity of the organization. There are several ways in which this can be done, and one of the ways is to follow the...

• Principles of Management - BA Theories (Business Administration & Management)

  The principles of management encompasses concepts and practices related to effective management within organizations. For example, Henri Fayol’s fourteen principles of management lists guidelines for ...

• Brand Positioning: Concepts - BA Theories (Business Administration & Management)

  Brand positioning is about creating a suitable image for a brand in the minds of the target audience. As part of this process, the unique features of the brand are indetified and is communicated effec...

• Leadership Theories Explained - BA Theories (Business Administration & Management)

  Overview of the various leadership theories (Great Man Theory, Trait Theory, Behavioural Theory, Contingency Theory, Situational Theory, Transactional Theory, Transformational Theory, and others) that...

• Understanding the Transformation Process in Operations Management - BA Theories (Business

  The transformation process refers to the series of activities that transform inputs into outputs and is a core concept in the study of operations management. This framework is commonly used in operati...