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Journal of Applied Business and Economics
The Journal of Applied Business and Economics (JABE) is dedicated to the advancement and dissemination of business and economic knowledge by publishing, through a blind, refereed process, ongoing resu...
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Journal of Higher Education Theory and Practice
The Journal of Higher Education Theory and Practice (JHETP) is dedicated to the advancement and dissemination of academic and intellectual knowledge by publishing, through a blind, refereed process, o...
- Vol. 25 No. 4 (2023) | Journal of Applied Business and Economics
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About the Journal
| Journal of Higher Education Theory and Practice
Scopus Impact Information North American Business Press uses the h-index to measure the impact of its research. We chose this approach as the ISI (Thomson Reuters) citation approach only includes jour...
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| Journal of Higher Education Theory and Practice
Login or Register to make a submission. Submission Preparation Checklist As part of the submission process, authors are required to check off their submission's compliance with ...
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Influential Article Review - On Instagram, Endorsers’ Digital Marketing Campaigns
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Abstract This paper examines digital marketing. We present insights from a highly influential paper. Here are the highlights from this paper: Social media offers marketers a broad set of instruments t...