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ANA ANDJELIC
A collection of writing, articles and links around design-based approach to
strategy. Design thinking extended to digital realm and evolved to reflect
new behaviors of humans, organizations & busi...
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PORTFOLIO — ANA ANDJELIC
ESPRIT
Chief Brand Officer
Global remit that includes brand strategy and execution, product design, visual merchandising and retail experience, marketing communication and creative direction.
Focused...
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PROFILE — ANA ANDJELIC
In the course of her career, Ana led, grew and managed brand-driven modern businesses. She uses her global remit and both sides of her brain to power companies’ strategic and creative capabilities. An...
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PUBLICATIONS — ANA ANDJELIC
How to Fix Broken Brands, The Business of Fashion
WWD
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SPEAKING — ANA ANDJELIC
Future Gazers at the Terrace, Cannes Lions Festival of Creativity
Four Mandates of a Modern CMO, Cannes Lions Festival of Creativity
The Rise of Fanmade Brands, Dubai Lynx
New Insights on Consumption ...
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The Business of Aspiration — ANA ANDJELIC
The Business of Aspiration is about how consumers' shifting status symbols
affect business and brand strategy. These changing status symbols, like
taste, aesthetic innovation, curation or environm...