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research « Alison Wolfe
research
My research interests include marketing-management, strategic retailing, the integration of real-world project and fieldwork experiences into the classroom, trends in effective pedagogy, ...
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courses « Alison Wolfe
3 credits
A study of the economic, social, psychological, cultural variables influencing consumer behavior. The internal (e.g. psychological) and external environmental factors are explored as to thei...
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teaching philosophy « Alison Wolfe
teaching: teaching philosophy
I believe that a high-quality educator should concentrate on improvement in two principal areas: (1) the student-teacher relationship, and (2) methods of teachin...
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marketing « Alison Wolfe
Learning from global marketing mistakes
Cross-cultural blunders and successes
Use of student marketing plan projects for non-profit organizations
Cause-related/affinity marketing: from marketing c...
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marketing Q & A « Alison Wolfe
What is marketing?
Marketing is the engine that drives our economy: it helps create products and services, communicates between companies and their customers, and stands at the cutting edge of how we ...
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curriculum vitae « Alison Wolfe
Statement of Purpose
My academic work combines my background as a senior executive in marketing management with quantitative research on student attitudes, to create real-world, career-building experi...